About

Hi, I’m Lydia, the designer behind The Blank Sheep.

Not a black sheep, a Blank one.

Because every creative process starts with a blank page full of possibilities. Before every visual, there’s research, strategy, and the search for meaning.

Over the years, I’ve worked across branding, packaging, print, digital design, web, and illustration, with a particular love for projects that combine design, storytelling, and experience – especially in hospitality.

Storytelling has always been part of who I am. From writing stories as a child to creating an illustrated game book for my university thesis, it remains an important part of my creative process today.

The way I approach design starts with understanding the idea, exploring its possibilities, shaping its direction, and letting the design grow from there.