Hazera Hellas is part of an international seed company specialising in vegetable varieties. As part of our ongoing collaboration, I create the concept and design for their annual planner, offered as a gift to clients and partners.
For the 2022 edition, the idea was based on “Did you know?”, with each month featuring a different vegetable or fruit from Hazera’s product range and a fun fact about its history, origins or properties.
Each month opens with a black-and-white image of the featured product. On the following page, the fact is revealed together with the same image in colour, a transition that represents the discovery of something new.